UNITED AIRLINES
I was a Group Creative Director on the United Airlines account for four years. During that time, we made inflight safety videos entertaining; created 360° campaigns for the Summer and Winter Olympics; created a series of short form documentaries for inflight viewing; created Big Metal Bird, the brand's first episodic program airing entirely on digital and social channels; launched Polaris, United's new premium class; and created United's first digital campaign for the trade industry.
UNITED AIRLINES
Jaded Manhattanites were convinced that JFK was the most convenient airport to NYC. Problem was, United flies out of Newark, which is all the way over in New Jersey. We had a lot of minds to change to get them to believe that EWR is actually closer than JFK. And change minds we did. Our digital and out-of-home presence in NYC was relentless. In the end, 800,000 more New Yorkers flew out of Newark last year than in the previous year.
