CREST

Created the “Life Opens Up When You Do” campaign for Crest & Oral-B. The first global campaign to bring these iconic brands together. The campaign saw Crest and
Oral-B sales grow by nearly 10%, and Crest 3D White by nearly 25%. Results that helped us garner the P&G Award of Excellence 4 years in a row. The first brand to do so in P&G history. It also contributed to P&G awarding Publicis with the Tampax account without a pitch.